Internet Marketing: SEO Tips For Your Pages

While content may be king, there are other features of your web pages that need to be addressed in order to keep the search engine spiders happy as they search for their digital food. A couple of Internet marketing/SEO page aspects that are easy to address are: loading speed and images.

Do you know how fast (or not) your pages are loading for your visitors? This is an aspect of your overall site that is very important for internet marketing reasons as well as SEO. First, if visitors have to wait too long to even view you pages, then it is highly likely that they will back out or move on to the next site. Second, fast loading pages are more likely to be crawled and indexed by the search engine spiders.

The good news is that Google has added “Site Performance” to its Webmaster Tools section and this allows you to see your page load times and compare this to the average page load times for other pages across the internet. Take a look at this section in the Webmaster Tools of Google analytics or do a search for other web page speed optimizer tools so that you can get a handle on your page load times.

Another quick fix is optimizing your images for SEO. This is related to the page loading that we just mentioned as it is often the images that can slow down the loading time. It is important in Internet marketing to have some color images to break up your website, but it is advisable to be careful about how many and what kind of images are placed on a site.

The two most common types of images are JPEG and GIF images. Photos are usually JPEG and graphics are usually GIF. With PhotoShop, it is fairly easy to edit images and graphics and adjust the file size. You can also adjust the number of colors used in the image, but be sure that you don’t go so far as to affect the image quality. If the image is small enough, but blurry, you will not have really gained anything, so you are looking for a balance between a clear image and a small enough file.

There are many components that can affect your Internet marketing efforts, and it can take awhile to get the hang of SEO, but it really is worth it in the end. Once you have a feel for on page components, it does get easier.