Internet Marketing Guides – What Are They Really Selling?

You may have noticed that the Internet Marketing niche is bulging with entrepreneurs touting their own Internet marketing guides and ‘how-to’ information in order to get your attention and hopefully get you to reach for your wallet in the process. In the sea of “I’ll show you how to master PPC” and “learn to get tons of traffic to your website”, what is it that most B2B Internet marketers are really selling?

It seems that the majority of Internet marketing guides are written with the purpose of creating and spreading the brand of the writer, meaning that most Internet marketers offering these guides have missed the boat altogether. It is a common mistake to write material that is all about the brand rather than showcasing the benefits that is offered to the customer. All products and copy that is offered should help the customer, whether business to business or business to customer, really visualize the end result.

If you are thinking of offering any kind of Internet marketing guides, then you can set yours apart by concentrating on what your customers and potential customers are going to see as a result of following the guide. While others continue to treat marketing as separate from sales, you can pull away from the heard by understanding that every single piece of copy that is created is selling something and should be targeted to the fact that consumers want to buy. You can help them do this by creating Internet marketing guides and other sales material that helps them accomplish their goals and achieve their end result.

Okay, so how do you do this? Start by making sure that you really understand your target market and know what problems they face. This is the only way that you can really show them how your product or service will ease that pain or solve that problem. Focus on what makes your product or service different from all the others and let them know why they need it (or you). The “Why” should be answered for all points involved in your guide or other materials, such as: Why do they need to master PPC? Why will getting tons of traffic to their website be a good thing?

By including the end results in all of your Internet marketing guides and helping your customer to visualize the benefit to them by following your lead, you can truly help others and increase your sales. Be careful of falling into the trap that so many other Internet marketers seem to have gotten caught in by only promoting their brand. Remember your customer first and they will remember you!