In an online business either you are the best or you are among the rest – as I learned at the enlightened wealth institute
Do you remember who landed on the moon first ever? Of course! Do you remember member who had first conquered the Mount Everest – the tallest peak in the world? Of course! Do you remember who the third human being to ever conquer the Mount Everest was? Or the second on to conquer the moon, for that matter? I don’t know about you, but I don’t. And I learned an extremely valuable piece of information at the enlightened wealth institute – either you are the best or you are among the rest.
How does that relate to an online business? It does, in several ways.
1. You would want to be the winner in your own rights – you would always want the customer to come to you and not love it if you are not the preferred choice of your customer’s destination. Yet, if you do not present yourself as the winner in the eyes of your customer, why would they come to you? Think of it, if you ever have a chance to get the best item, would you select the second best? As an online business you would also expect your customer to behave the same way.
2. You would feel equally bad, if not worse, if a customer returns to your market but dose not return to you. Once customers are made, you would want them to stick with you – and they won’t stick unless they feel you are the best. At the enlightened wealth institute I have picked up a few really effective ways to gain a customer and another few great ways that ensure that my customer remains my customer for the rest of life.
3. And finally, you would want to acquire new customers. If you manage your online reputation well enough to be marked as the best, you would be surprised to find how many customers simply walk into your online business, even ditching their older ones if that means so. Flip it – it translates to your nightmare of your customer leaving you and going to others – horrible.
So, in a nutshell, I would always to be the best one around for all the areas that I do my online businesses.
From Tammy Powell, a enlightened wealth institute ‘student gone wildly successful!
Tags: Enlightened Wealth Institute, marketing, online business
