So, we know that we need to optimize our sites and pages for the search engines, but do we even have an idea of how the search engines gather the information and work? How do they do what they do? Here is a summary of the basic functions of search engines.

To begin, the search engines use automated programs, called “Spiders” or “Bots.” These programs use the hyperlink structure of the internet to crawl the pages and other documents that make up all that we see (and don’t see) on the Internet. (more…)

Twitter is a great social media marketing tool to get the word out about your business as well as to create rapport with your followers. The thing is; you can drive yourself crazy trying to keep up with all the conversations across your accounts. That’s why there are so many Twitter apps that you can use to help you manage it all. Here are some suggestions for recent apps that may be of interest. (more…)

While content may be king, there are other features of your web pages that need to be addressed in order to keep the search engine spiders happy as they search for their digital food. A couple of Internet marketing/SEO page aspects that are easy to address are: loading speed and images.

Do you know how fast (or not) your pages are loading for your visitors? This is an aspect of your overall site that is very important for internet marketing reasons as well as SEO. First, if visitors have to wait too long to even view you pages, then it is highly likely that they will back out or move on to the next site. Second, fast loading pages are more likely to be crawled and indexed by the search engine spiders.

(more…)

It’s no secret that social media marketing is becoming more and more important to businesses online and offline. There is, however, still a bit of mystery regarding how to really use social media well and what it takes to reach a social media marketing plan’s potential.

The current top four social media tools are Twitter, blogs, LinkedIn and Facebook. With so much activity and press given to these sites, it seems that many marketers are still asking: What are the best tactics to use? How do we measure the effectiveness of these social media platforms? And, where do we start?

(more…)

You may have noticed that the Internet Marketing niche is bulging with entrepreneurs touting their own Internet marketing guides and ‘how-to’ information in order to get your attention and hopefully get you to reach for your wallet in the process. In the sea of “I’ll show you how to master PPC” and “learn to get tons of traffic to your website”, what is it that most B2B Internet marketers are really selling?

It seems that the majority of Internet marketing guides are written with the purpose of creating and spreading the brand of the writer, meaning that most Internet marketers offering these guides have missed the boat altogether. It is a common mistake to write material that is all about the brand rather than showcasing the benefits that is offered to the customer. All products and copy that is offered should help the customer, whether business to business or business to customer, really visualize the end result.

(more…)

You can sign up for a FREE mobile marketing webinar.

All you have to do is click here to sign up.

You can also check out the press release for it here:

Maria Gudelis press release on mobile marketing symposium.

Mobile marketing is one of the biggest marketing channels for growth and you will benefit by educating yourself on the trends of mobile marketing, how to publish your own iPhone app for branding, and how mobile SEO works.